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about boops
With boops we focus on sustainable jewelry - with timeless designs, at fair prices and made of valuable materials that make jewelry an investment.
boops: solid gold jewelry made from 585 gold
boops is short for “basic hoops.” That's because it all started with just that: a pair of classic gold hoop earrings. While searching for affordable jewelry made of real gold, our founder Rana came across many brands with beautiful pieces—but most of them only offered gold-plated jewelry. Real gold jewelry, on the other hand, was simply too expensive. The idea for boops was born: affordable gold jewelry made of pure real gold with timeless classics and must-haves for every woman. We only offer jewelry that is made of 100% pure 585 gold with 14 karats. For jewelry that will last a lifetime.

Timeless solid gold jewelry for eternity
Solid gold jewelry has a centuries-old tradition and has always retained its value. While gold-plated jewelry fades and wears off over time, our jewelry is made to last forever. Our designs are meant to accompany you for a long time and perfectly complement your everyday jewelry. That's why we take care to create classic designs that you can still wear in 10, 20, or 30 years. Our goal? We want to offer you boops that are not only timeless classics, but also reflect current trends. Each of our accessories is therefore selected with love and care to enrich your jewelry collection with durable and valuable essentials. Take a look around our shop now and find the boops that suit you and your taste.

Solid gold jewelry at a fair price
Solid gold jewelry is not only timeless, but also valuable. Whether you want to build your own stylish jewelry collection made of real gold or invest some of your savings in gold, jewelry made of pure 585 gold is an investment for the future. Every piece of gold jewelry can be pawned, sold, or even melted down and has real monetary value. While many currencies fluctuate, precious metals are always crisis-proof. Nevertheless, high-quality gold jewelry does not have to cost a fortune. At boops, we want to offer you elegant accessories at a fair price. That's why we have made a conscious decision to work with low margins. This allows us to offer you gold jewelry with real value, even on a smaller budget, in popular designs and collections in white gold, yellow gold, or rose gold.
Frequently asked questions about our solid gold jewelry:
What jewelry does boops offer?
In our online shop, you will find high-quality earrings, such as hoop earrings and stud earrings, as well as bracelets, necklaces, and rings. In addition to solid gold jewelry, we also offer accessories with pearls and diamonds.
What is the difference between solid gold and gold-plated?
Solid gold jewelry is forged from pure gold and is characterized not only by its greater value, but also by its durability. Gold-plated jewelry is made from a different raw material and gold-plated using various methods. As a result, gold-plated jewelry discolors your skin over time and the color fades.
Is boops gold jewelry sustainable?
We use recycled gold as much as possible in our jewelry production. We only work with companies that are members of the Responsible Jewelry Council. This allows us to guarantee that our products are produced in a sustainable and socially responsible manner. We also ensure that our suppliers and family-run goldsmiths are paid fairly.
Do I have to take off my gold jewelry when swimming or showering?
No. Since our boops jewelry is made of 100% pure real gold, you can wear it while showering, swimming, sleeping, etc. It does not tarnish and retains its color and luster even after decades of wear.