For us, gold is a unique material: it retains its value, is an important financial security - and can even be worn as jewelry. But how much should gold jewelry actually cost?

At Christmas, we love to accessorize with gold - and with real gold jewelry at its best. Because it looks simply beautiful, fits perfectly into the festive season and has many other advantages.

Christmas gifts are especially joyful when they have real value: That's why jewelry made of 100% real gold is the perfect gift. And we deliberately focus on timeless gold jewelry at an affordable price.

Among Christmas gifts, there is a classic that is particularly meaningful in times of high inflation and a number of crises: gold as a gift for Christmas can be both beautiful and a sustainable investment.

Gold jewelry is one of the absolute classics among accessories. This is why we answer important questions so that you too can soon wear your first pieces of jewelry made of real gold.

On 22.11.2022 boops celebrates its second birthday with a fundraising campaign that is particularly important to us: A portion of our sales until the end of the year will go to the "Österreichische Kinder-Krebs-Hilfe".

Our basic hoops collection includes affordable gold creoles made of 100% real gold - for every mood. We would like to introduce you to some of our favorite pieces. And you can decide for yourself what mood you are in!

Can gold jewelry be sustainable? Jewelry made of 100% real gold has many advantages over ordinary costume jewelry. But what about sustainability? Can recycling make a difference here?